Children, especially girls, are increasingly developing complex skincare routines, a trend driven by social media and the booming children’s skincare market. Experts warn that this obsession, sometimes called “cosmeticorexia,” could have harmful long-term effects on young users’ skin and mental health.
Why this matters
The rise of children’s skincare routines is more than a harmless trend. It reflects growing pressure on young girls to achieve “flawless” skin, often fueled by social media influencers and marketing strategies. This can lead to physical skin damage and psychological issues related to self-esteem and body image.
Key developments
- Young influencers, some as young as eight, are sharing multi-step skincare routines on platforms like TikTok, attracting large followings and generating significant income.
- The children’s skincare market is rapidly expanding, with many products containing sophisticated and sometimes anti-ageing ingredients.
- Experts have identified a condition called cosmeticorexia, describing an unhealthy obsession with perfect skin that leads to excessive use of cosmetic products among children.
- Regulatory bodies in Italy are investigating major beauty companies for potentially targeting children through covert marketing involving young influencers.
- Dermatologists report an increase in skin problems among children, including allergic reactions and conditions possibly linked to early and excessive skincare product use.
Background
Social media platforms have popularized skincare routines among children, with videos showing young girls applying toners, serums, moisturizers, and makeup. These routines often mimic adult beauty trends, including the pursuit of the Korean “glass skin” look. Some children use up to ten different skincare products daily, many containing ingredients like retinol that are not recommended for young skin.
Dermatologists warn that children’s skin is naturally healthy and does not require anti-ageing products. Instead, these products can damage the skin barrier, cause eczema-like rashes, and lead to long-term sensitivity. There is also concern about a possible link between early skincare product use and conditions such as frontal fibrosing alopecia, a type of hairline recession.
Social impact
Psychologists express concern about the psychological effects of cosmeticorexia. Children developing their self-identity may struggle with accepting their natural appearance, especially when their self-esteem becomes tied to social media validation. This can contribute to mental health issues similar to body dysmorphic disorder.
Parents often find it difficult to control their children’s skincare habits, and some children are exposed to marketing and peer pressure that encourage complex and potentially harmful routines. The Cosmetics Toiletry and Perfumery Association (CTPA) has issued guidance to help parents and young people develop healthy, age-appropriate skincare habits.
Industry response and regulation
Some beauty brands deny targeting young consumers and emphasize responsible product use. However, investigations are underway in Italy regarding whether companies have failed to clearly communicate that certain products are not intended for children and whether they have used young influencers to promote these products covertly.
The UK Advertising Standards Agency is monitoring the situation but has not yet taken formal regulatory action. The CTPA supports education and guidance to ensure products are used appropriately by age group.
Conclusion
The trend of young girls engaging in elaborate skincare routines raises important questions about health, marketing ethics, and the psychological well-being of children. While some families benefit financially from social media content creation, experts urge caution and awareness of the potential risks associated with early and excessive use of skincare products.
Recommended reading
For more context, see related Peack News coverage and explainers linked below.
