African film awards highlight innovative fashion and cinematic achievements
The African film awards event, known as the Africa Magic Viewers’ Choice Awards (AMVCA), showcased a unique blend of film excellence and bold fashion statements at its 12th edition held in Lagos, Nigeria. The ceremony, often described as Africa’s biggest night in film and fashion, brought together celebrities, filmmakers, and creators who celebrated achievements in African film, television, and digital storytelling.
Notable fashion moments at the African film awards
The red carpet at the AMVCA was transformed into a dramatic display of style, with attendees wearing extravagant gowns and outfits that often required assistance to navigate. One of the most talked-about appearances was by reality TV star Queen Mercy Atang, who wore a dress crafted from more than 500 loaves of bread. Accompanied by two maidens carrying trays of bread and several assistants, Atang’s outfit was designed to promote her bread-baking business. She emphasized that the dress was a form of intentional marketing rather than a stunt for shock value, stating that the AMVCA was an ideal platform to advertise her business.
The dress was created by Toyin Lawan of Tiannah’s Empire, who described the design as the start of a trend encouraging people to “wear your business.” The look sparked significant social media discussion, with some praising it as a creative representation of entrepreneurship, while others criticized it as a waste of food—a concern Atang dismissed.
Ghanaian fashion star Nana Akua Addo also made a striking impression with a silver architectural dress inspired by the Cologne Cathedral in Germany. The heavily structured gown featured hand-painted window-like details and cathedral-shaped extensions, carried by her team members. The design process began months before the event and aimed to reflect grandeur and craftsmanship.
Nigerian actress Uche Montana appeared in a red-and-gold feathered ensemble symbolizing “fire” and “the rising of the phoenix.” She highlighted the significant investment of time and resources required to create such looks, challenging the misconception that celebrity styling is always free. Montana’s appearance was notable not only for fashion but also because she received the AMVCA Trailblazer Award, recognizing her rising influence in the industry.
Film and industry recognitions at the AMVCA
Beyond the fashion spectacle, the awards ceremony honored outstanding contributions to African cinema. Actor Bucci Franklin won Best Supporting Actor for his role in “To Kill a Monkey,” portraying a cybercrime boss rooted in Benin street culture. Franklin dedicated his award to his late mother and received praise for the authenticity of his performance.
Linda Ejiofor made history by winning both Best Lead Actress for “The Serpent’s Gift” and Best Supporting Actress for “The Herd,” a first at the AMVCA. She acknowledged the support of her family and described the experience as deeply emotional.
The film “My Father’s Shadow,” directed by Akinola Davies Jr., was among the night’s biggest winners, receiving awards for Best Movie, Best Director, and Best Writing. The film, which explores themes of paternal love and loss, had previously gained international recognition as the first Nigerian film selected for the Cannes Film Festival.
Other notable winners included Uzor Arukwe for Best Lead Actor in “Colours of Fire.” Industry veterans Sola Sobowale and Kanayo O. Kanayo were honored with Lifetime Achievement Awards, with Kanayo O. Kanayo’s outfit reflecting his on-screen persona of wealth and style.
Diverse cultural expressions and digital creators
The event also highlighted cultural heritage and digital creativity. Nigerian actor Stan Nze wore traditional attire and carried a hand fan made from horse skin, while reality TV star Tobi Bakre represented Yoruba royalty in a traditional agbada with a custom brass staff. Nollywood actress Monica Friday wore a purple ball gown embroidered with the flags of seven countries as a call for peace.
Digital creators and other celebrities contributed to the vibrant atmosphere with sculpted and colorful dresses. Reality TV star OJ Posharella impressed with a multi-layered outfit featuring a giant bow she designed herself.
The AMVCA continues to serve as a major platform for celebrating African film and fashion, blending artistic achievement with cultural expression.
